Teams invent a product nobody needs, then launch it with polished slides, a prototype, and a suspiciously ambitious price. The gap between the tiny idea and enormous confidence is the whole event.
Before guests arrive
- Write cards for ordinary problems, unlikely audiences, and forbidden features.
- Set out lightweight prototype materials and a clear cleanup station.
- Prepare equal play-money budgets so every guest can invest.
The three moments
Draw the product brief
Combine one ordinary problem, one unlikely audience, and one forbidden feature. Give teams thirty minutes to build.
Stage the keynote
Require a product name, live demo, customer quote, and dramatic final price reveal in four minutes or less.
Open the preorder desk
Guests invest play money across the launches. Award Most Funded, Best Demo, and Product We Secretly Want.
Host-ready schedule
Your run of show
Form teams, draw briefs, and explain the required keynote beats.
Give teams thirty minutes to invent, prototype, and price the product.
Run four-minute launches with one minute of audience questions.
Open the preorder desk and announce the funding and demo awards.